I WORK WITH global BRANDS that understand THE RIGHT WORDS, IN THE RIGHT VOICE, change EVERYTHING. WHETHER YOU NEED CONTENT STRATEGY, ASPIRATIONAL COPY OR An OMNICHANNEL BRAND VOICE, this is where the story starts.

TONE OF VOICE DEVELOPMENT

Every brand has a personality. I help you define it, document it and make sure everyone – in-house and at agency level – can consistently write in it.

campaign copy & headlines

From seasonal campaigns to product launches, I write the words that make people stop scrolling. Concept-led, brand-led and built to convert.

content strategy & editorial direction

What to say, where to say it, and why it matters. I partner with brands and creative teams to build your content, rooted in audience insight, brand identity and commercial reality.

brand storytelling

Your narrative is as important as the product. I help founders, heritage houses and emerging labels articulate who they are and why it matters – across web, print and campaign.

copywriting & editing

Website copy, editorial, CRM, product copy, social, press releases, POS, packaging and more. Senior-level execution across every format, with an eye for detail that comes from over a decade in the industry.

ai content refinement & brand voice consultancy

Brands using AI for content at scale need a human eye to make it sing. I audit, refine and elevate output – ensuring storytelling sounds human, on-brand and worthy of the name on the label.

workshops & consultancy

For teams who want to write better in-house, I offer tone of voice workshops, content audits and one-to-one consultancy sessions. Remote or in-person, globally.

not sure what you need?

It all starts with a conversation. Get in touch and we can figure it out together.

Let’s set your story straight.