I’m Tess Pollard – a senior CONTENT STRATEGIST, BRAND CONSULTANT and copywriter specialising in fashion, travel, luxury and lifestyle. 

I partner with in-house creative teams, agencies and brand founders on tone of voice development, campaign copy and editorial direction – from Maison Margiela to Nike, Net-a-Porter to NYC’s Gansevoort Hotel. 

I grew up in nature, built my career in London, and went freelance to explore the world. I’ve taken Zoom calls from Fijian islands, written articles in Mexico and crafted website copy aboard a ship in Antarctica. Having travelled to over 100 countries on all seven continents, a global perspective naturally informs the way I think about storytelling, culture and audience connection. 

I’m a Major Players Copywriter of the Year and Freelancer of the Year finalist, as well as a content creator with a 28k+ following – @fashiontravelwriter.  

I work with clients seeking thoughtful, human-led communication in an increasingly automated landscape. Because while AI can generate a product description, it can’t replicate lived experience, understand cultural nuance, translate the feeling of luxury into language – or write a headline that feels like sand between your toes. 

Let’s set your story straight.